Social Media
Award winning campaigns for small and medium sized businesses and organizations.I’ve trained hundreds of people, businesses, and nonprofits how to “do social,” right and I’ve worked for and with some of the largest digital agencies in Sacramento, CA. It’s common for their “social media specialists,” to come to me with questions, even when I’m the dedicated web content manager. SOCIAL MEDIA requires managers to continually self-educate by diving deep into the “social sea,” to stay up on the latest policy changes and application offerings.
Why hire Sierra Blue for Social Media managment?
Specialized expertise, massive daily experience, and bountiful resources to accelerate campaigns beyond in-house capabilities.
Sierra Blue – 1st Place, Social Media Influencer, San Francisco, CA.
Social media can be a highly effective and cost-efficient channel when “done right.” Your customers and potential clients are on social and expect your biz to be there, too.
QUICK TIPS
- Choose the right platform.
- Keep posts brief and branded.
- Be original.
- Know your audience – speak to them.
- Spell check, spell check, chell speck.
- Most of all – keep it real.
Background photo taken at the SF Palace of Fine Arts for the premier of Teton Gravity Research‘s extreme snowboard trilogy, FURTHER.
Training
I provide social media training sessions via Zoom and Google Meet. Areas I cover include proper use of hashtags, selecting and using the right platform(s) and Page styles and settings, connecting your posts to content on your website, live-streaming, embedding live videos from Facebook to your website, correct dimensions for cover and profile photos, advertising, understanding your KMIs (Key Metric Indicators), and more.
Strategic Planning
What started as a network for college kids has evolved into the dominant marketing channel on the planet. Major brands all use Facebook and Instagram. With 20 years of experience in digital marketing, I’ve helped countless organizations develop social media strategies to accelerate their objectives. At the end of the day, it’s the client that must understand their goals, and my job to help them achieve them.
Advertising
Advertising on social media can be tricky. What channel(s) are your target markets using most? Facebook? Twitter? Instagram, Pinterest, or LinkedIn? Are you selling products or services? Are they on your page and website? Do you use pixel to target customers, track sales, and revenue? Are you re-marketing? What is re-marketing? If this all seems confusing, you’re not alone; this is where I can help.
Reach Me
P.O. Box 161293
Sacramento, CA 95816
(916) 546-5707
Che@sierrablue.biz