Professional Website Audits
I deliver free and professional website audits that identify key issues that may be thwarting your website's performance.
Four key metrics I include in my base site audit include:
Mobility
Speed
SEO Ranking
Inboud/Outbound Links
Full website audits include . . .
- Analytics check (should be Google)
- Doctype
- Encoding (language)
- SLL check
- Title Tags using a site crawler
- Meta Descriptions which is your organic ad and appear in search results
- Backlinks Score
- Referring Domains
- Local Business Directories
- Online Reviews
- Traffic Estimate
- Traffic Rank
- Google Preview for syntax, spelling, style, and grammar
- Unique Heading so as to avoid duplicating Title Tags
- Content Analysis to ensure your keywords are being used in natural language
- Alt Attribute aka Image Alt Tags to ensure all images are properly tagged
- Full Site Page Count to make sure you know what you have indexed on search
- In-Page Link Count
- Broken Links
- URL Resolve if necessary (check web redirect from non-preferred domain)
- Robots.txt to prevent search engines from accessing and indexing specific pages and directories
- XML Sitemap – the most often missing element of good SEO which tells search engines what pages to index
- Check for URL Parameters to ensure no confusion by Google indexing duplicate content
- Underscore in URLs – that’s bad, I check for those, too
- Domain Registration age and expiration
- Schema.org – a set of vocabularies to add meaning to information on a webpage used by Google
- Open Graph Protocol developed by Facebook in 2010 to enable the integration of any web page with one of the “big social platforms.”
- Custom 404 Error Page check
- Asset Minification to reduce storage and increase loading times
- Asset Compression
- Asset Cachebility
- Declared Language check
- Email Privacy
- Technologies used: server IP, widgets, JavaScript Libraries, Photo Galleries, etc