The King of Search to Eliminate AI Generated Content from Results

The King of Search to Eliminate AI Generated Content from Results

Since Google’s public debut in 1998, hacks have stayed busy trying to trick its search algorithm into gaining higher rankings in its Search Engine Results Pages aka SERP. (Read more about SERP: https://www.semrush.com/blog/serp/).

The first “hacks,” were elementary: stuffing keywords and phrases at the bottom of web pages. Then came the overkill with meta tags, fake backlinks, and robot-generated reviews. Google would catch on but it’s been a long game of “whack-a-mole.”

Enter AI-generated content (artificial intelligence). The WordPress theme I wrote this post with offers AI assistance for writing built into the text module. Yes, I tested it. No, I didn’t use it and I never do.

Google Downraking AI Generated Content

On March 5, 2024, Google announced it would begin tackling this latest wave of “spammy,” content. They stated that they expect a 40% reduction in poor-quality content in their search results.

This update involves refining some of our core ranking systems to help us better understand if webpages are unhelpful, have a poor user experience or feel like they were created for search engines instead of people. This could include sites created primarily to match very specific search queries.

(Read more from The Keyword – Google’s blog – https://blog.google/products/search/google-search-update-march-2024/).

 The Takeaway

AI is not going away. Companies and organizations are using it to generate scaled content for the sole purpose of “gaming Google’s search engine.” If Google succeeds, real website content managers who care about content will rejoice.

As always, if you are reading this, and want help with this or any other digital marketing topic that I write about, feel free to contact me: https://sierrablue.biz/#contact

As Google published about this . . .

Today, scaled content creation methods are more sophisticated, and whether content is created purely through automation isn’t always as clear. To better address these techniques, we’re strengthening our policy to focus on this abusive behavior — producing content at scale to boost search ranking — whether automation, humans or a combination are involved.

2024 Google Metrics

  • Google Search processes 5.9 million searches per minute.
  • That’s 8.5 billion per day or more than 3 trillion per year.
  • Accounts for more than 90% of all online searches on the planet.
  • Accounts for more than 65% of web traffic referrals.

 

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In My Words (the blog)

Let’s Start Something

Aerial Photography Continues to Remain in High Demand

Aerial Photography Continues to Remain in High Demand

The first known aerial photograph . . .

Man in hot air balloon 1858 over Paris[W]as taken in 1858 by French photographer and balloonist, Gaspar Felix Tournachon, known as “Nadar”. The modern aerial photography I’m writing about began on June 25, 2014, when the FAA granted the right to use drones in aerial filmmaking. Operators are required to be licensed pilots and must keep the drone in view at all times. Drones cannot be used to film in areas where people might be at risk. Below is the latest video edit I completed today for a client who wanted to be listed on the Tahoe.com Real Estate Page.

Sierra Blue works with several professional FAA licensed aerial photographers with numerous years of experience. If you seek aerial photography for an upcoming, let me know.

carl costas visual thinker logo

Carl Costas: Visual Thinker
Carl served in the United States Marine Corps as a sergeant. After serving with some of the bravest people I’ve ever met, I traded my weapons for cameras — and learned about myself.

Carl says he was, “reborn through photojournalism.” His work has since taken him around the world, “and into the lives of countless beautiful people.”

Today he shoots a healthy mixture of commercial, editorial, and personal work.

Below is a video that showcases Carl’s work in a great light, no pun intended.

Upside Down Pilot

Westlake, Sacramento Video

Westlake, Sacramento Video

I’m CT, owner of Sierra Blue – a full-service creative agency based in Sacramento, CA with roots in Lake Tahoe and the Bay Area. Video is the #1 consumed content online and I’ve decided to put more time into showcasing my production and post-production skills.

ABOUT THIS PROJECT

Westlake is a planned community just a few miles north of downtown Sacramento. I put together a marketing project for a homeowner who wanted to showcase the area’s unique natural beauty. This is that. She sold her home in about 40 days from listing and actually got about 5% over asking.

A Quick Run Down History Lane: The Illustrious Lake Tahoe Concours d’Elegance

A Quick Run Down History Lane: The Illustrious Lake Tahoe Concours d’Elegance

Calling the Lake Tahoe Concours d’Elegance a boat show . . .

SS Tahoe Steamerwould be akin to calling the World Series just a baseball game. The “Concours,” is the premier “Woody,” event in North America with a history rooted back to 1890 when wooden steamships transported timber for the Comstock Lode’s mines. But the history of “Concours d’Elegance,” goes back even further.

Concours d’Elégance, French for a “competition of elegance”, is a well-known term and event dating back to 17th century France when aristocrats paraded their horse-drawn carriages through the parks of Paris. Over time, carriages became horseless, and Concours d’Elégances became renowned competitions among the owners of fine and collectible automobiles. ~ deRivaz & Ives, July 25, 2022. (https://magazine.derivaz-ives.com/a-look-back-at-the-first-concours-delegance-at-dinard/)

THE INNAUGURAL TAHOE CONCOURS

Established in 1925, the Tahoe Power Boat Club, now the Tahoe Yacht Club, was managed by Edwin Letts Oliver of San Francisco. (https://aimehq.org/what-we-do/awards/aime-james-douglas-gold-medal/edwin-letts-oliver). Its first “base camp,” was the Ehrman Family’s grounds, known today as Sugar Pine State Park in Tahoma with a small pier just large enough to accommodate 2 large Gar Woods. Spontaneous regattas began drawing large crowds. Contests began. In 1972, the inaugural Tahoe Concours was born at Chamber’s Landing. 

“Burnished mahogany hulls appointed with gleaming chrome became the “must-have” status symbol for the social elite, and several boat dealerships including Chris Craft, Gar Wood, and Century established a brisk trade along the shores of Tahoe.”
 ~ Tahoe Yacht Club, https://www.tahoeyc.com/Default.aspx?p=dynamicmodule&pageid=58&ssid=100063&vnf=1

Today, the Concours includes some sixty vessels in various categories that meet rigorous standards. This year’s illustrious competition celebrates 49 years with the exception of a few years skipped. 

Lake Tahoe Woodie

1932 Hackercraft, runabout

The first organized show began at Chamber’s Landing in Homewood, moved to the Tahoe Boat Company in Tahoe City, the Sierra Boat Company in Carnelian Bay, and since 2014, Obexer’s – tucked between Homewood and Tahoma. Obexer’s is also Lake Tahoe’s first wooden boat dealership with roots in Lake Tahoe going back to 1911. (Read the official history here).

The judges are experts and understand every part of every vessel based on year and model. Only entries exhibiting perfection are eligible for a trophy. They review everything from upholstery, paint, plating, and mechanical restoration to ensure that they meet or exceed the standards of the boat when it was new. After-market parts or even parts from a different year aren’t allowed, not even to replace broken pieces on entries. This is truly the gold standard of boat competitions.

Over the course of its 49-year legacy, the Concours has meticulously created a 100-point judging system and expanded its exhibitor showcase to include Italian Rivas, wood-deck flatbottom go-fast boats, and classic fiberglass boats. But it’s the Marque Class that holds center court.

Roar-Off at Olson Bridge

Each show is crafted to draw a distinct group of boats with a celebration of a different Marque Class each year. The move to Obexer’s Boat Company established a now iconic tradition – the Roar-Off under the Olson Bridge. In just the past few years, the Lake Tahoe Concours d’Elegance has added an intimate tour of the exhibitor boats with past Chief Judge, Terry Fiest. This year’s Chief Judge is “young gun,” Brian Robinson.

The legacy of Sugar Pine not only includes the first Tahoe Yacht Club locale, but the 1960 Winter Olympics. I called an old friend and neighbor; I knew he’d be up on the West Shore and he was.

I asked, “Hey, are you related to Ed Z’berg?”

Matthew responded, “That’s my grandfather.”

It’s mind-boggling how the roots of this area, planted nearly 100 years ago, continue to thrive and pass down traditions through generations. Mr. Edwin Z’berg served in the US Navy during WWII, and then in the California State Assembly in Sacramento’s 9th Assembly District where he lead the fight to protect Lake Tahoe and establish the Tahoe Area Regional Planning Agency. https://en.wikipedia.org/wiki/Edwin_L._Z%27berg

Author’s note:

Many people pshaw these kinds of events and lifestyles, presuming that they’re only for the very wealthy. I can personally attest that this is not true. Some people visit Tahoe and stay in the tourist lane and yes, many wealthy families live this lifestyle, but many hard-working blue-collar men sacrificed much to make a life for their families and future generations in Lake Tahoe.  I personally know of several families that made this commitment. One example is a winner of 3 Concourses, pictured below. Mr. Wagner was a contractor with four loves: his family, his cars, his boat, and Lake Tahoe. The vessel, Pure Heaven, a 1962 Sanger ski/race boat, is pictured below and was used on countless mornings on the West Shore morning glass. Hilary and her father skied on Maharajas one even embossed with “TAHOE,” upon it. 

The Concours Foundation has awarded more $410,000 in grants to various maritime-related, charitable, and cultural organizations.

Father and daughter on ski boat in Lake Tahoe

Daryl and Hilary Wagner preparing for showtime at the Concours.

 

Friday

August 11th, 2023

The Lake Tahoe Concours d’Elegance Show

10:00am – 4:30pm

The Concours Wine Village

Presented by Nevada City Winery
11:00am – 4:00pm (separate ticket required)

The Awards BBQ

6:00pm (reservations required)

Saturday

August 12th, 2023

Terry’s Tour

8:30am

The Lake Tahoe Concours d’Elegance Show

9:00am – 4:30pm

The Concours Wine Village –

Presented by Nevada City Winery
11:00am – 4:00pm (separate ticket required)

Olson Bridge at Roar Off

4:00pm (separate ticket required)

Click to see the official gallery of the

Lake Tahoe Concours d’Elegance

man and woman on sailboatAbout the writer.

CT Perez owns a digital media studio, Sierra Blue, based in Sacramento since 2014.

His partner, Hilary Wagner and her father, Daryl, took several trophies at The Lake Tahoe Concours d’Elegance, including 1st Place in Open Class (2006) for their vessel, Pure Heaven (1962, 18.3′ Sanger Ski/Race Boat).

CT began working in in marketing in South Lake Tahoe for Ceasar’s and then Mont Bleu.

In 2007 he found his passion working and spending time in North Lake Tahoe and currently works with the North Lake Tahoe Snowfest as a digital media and advertising consultant where he acquired a $120,000 Google Grant to expand their outreach to a national audience. Pictured left: CT and Hilary Wagner aboard their sailboat, CORAZÓN in Oakland. CT is wearing his prized swim cap from Garwood’s Polar Bear Race.  CT has been a Google Partner since 2014, and continues help businesses and nonprofits grow around Lake Tahoe and nationwide.