My name is CT and I’ve been the captain at Sierra Blue since 2014. Sierra Blue is a full-service boutique digible media agency located somewhere in Northern, CA, specializing in web design and development, graphic design and branding, advertising and marketing, social media stuff, video production, copywriting, newsletter management, and Google Grants for Nonprofits including Workspace mgmt.
WEB DESIGN and DEV
20+ years of experience designing, developing, hosting, and managing websites.
- Governmental Agencies.
- Nonprofits.
- Small Businesses.
In 2010, I shifted my focus to provide a diverse range of digital services for small businesses and nonprofits including:
- Logos/Branding.
- Google Ads Mgmt.
- Social Media Mgmt.
- Google for Nonprofits Mgmt.
- Search Engine Optimization.
- Copywriting/Content Mgmt.
- Newsletter Mgmt.
- Video Production and Post Production.
Graphic Design
Branding • Logos • Apparel
Photography and Videos
FAA licensed drone pilots, aerial photography, drone photography, and more.
About Sierra Blue
Sierra Blue is a full-service creative agency based in East Sacramento, CA. With roots in Lake Tahoe and the San Francisco Bay Area, Sierra Blue is a small, agile, yet seasoned agency that competes with much larger agencies, but at a fraction of the cost.
Prior to the recent pandemic, Sierra Blue kept overhead low by operating from a home office, telecommuting, and using SAAS and cloud technologies. Also, with experience in the IT space, and “things Internet,” dating back to the ’90s, Sierra Blue’s knowledge of today’s technology is best characterized as incomparable.
Over the last 24 years, I have developed a robust array of digital skills ranging from web design, graphic design, coding, marketing, advertising, photography, videography, post-production, pre-production, networking, etc.
How did the name, Sierra Blue come about? In 2013, I completed a large marketing contract with Google and then decided to rebrand my web digital media agency.
I chose the name Sierra Blue out of reverenace for places like Bishop, Lone Pine, Independence, Bodie, Bridgeport, Homewood, Olympic Valley, Truckee – the places I learned to ski and fish alpine lakes and swift cold streams.
As I became a young man, I returned to the Sierra Nevada more and more. The Sierra Nevada holds a special place in my heart so it was an obvious choice for me.
About CT
My name is Ché, but in business, I’m known as “CT.” Below is my professional experience in a nutshell.
• 1997 – Freelance web designer.
• 2000 – Contract designer with the California Legislative Data Center.
• 2002 – Managed Sacvibe.com, the largest concerts and events website in Northern, California at this time.
• 2006 – Purchased Sacvibe, serving over 1 million pages monthly to a dedicated user-base of some 30,000 locals.
• 2006 – Luanched Webduty.com – a web and print design company.
• 2013 – Worked as a Google Specialist at the Google Winter Wonderlab.
• 2014 – Became a certified Google Partner.
A few notable projects.
Sacramento Zoo
Google for Nonprofits Ad Grant managment. Wrote and published online ads and provided monthly Analytics reports. Increased grant from $120,000 to $480,000 annually.
Sacramento Philharmonic & Opera
Complete branding and website overhual, designed new branded collateral marketing materials, and created the new logo.
Sacramento Superior YMCA
Produced radio commercial for summer swim program.
Branding, scripting, voice-over, social media campaign, and supporting creative print assets.
Crocker Art Museum
Google for Nonprofits Ad Grant managment. Worked closely with marketing staff to ensure upcoming events were properly marketed and advertised. Also increased their annual grant to $480,000.
California Legislative Counsel
Web design and graphics for leadership in the State Legislature. Worked without supervisorial oversight. This project launched my career as a professional webmaster.
What is Google for Nonprofits?
This program consists of 2 primary parts: a $120k annual ad grant and Google’s powerful Workspace.
√ $120,000 annual in-kind donation for advertising.
√ Google Workspace (fomerly G Suite).
√ 100TBs secure storage.
√ 100 participants in video conferences.
√ Security admin controls.
√ Tech support by Google.
Nonprofits I’ve worked with in this space include:
The Sacramento Public Library, the Crocker Art Museum, the B Street Theatre, The Sacramento Philharmonic, and the YMCA.
Google for Nonprofits official site.
Advertising and Marketing
Integrated and sticky campaigns that run on websites, social media pages, and ads like Google, Facebook, etc.
Book a Zoom with me.
Meet The Team
CT Perez
Webmaster/Owner
I’m CT. I began working as an Internet specialist in 1995 and by 2000, I was hired to design websites for the California Legislative Data Center. I launched Sierra Blue after completing a marketing contract for Google and offer the services usually only found at large agencies, but at a fraction of the cost.
Hilary Wagner
Governess/Controller
Hilary has been part of Sierra Blue from day one and specializes in reviewing the opportunities from the “big picture,” perspective, asking the tough questions that need to be answered. Her insights and business acumen are an important asset to the continued growth of Sierra Blue.
Carl Costas
Photo Journalist/ FAA Commercial Drone Pilot
Carl was a sergeant in the United States Marine Corps., but traded his weapon for a camera. His work has taken him around the world and into the lives of countless people. Today he shoots a mixture of commercial, editorial, and personal work. Carl likes to stay, “If we’re all on a fast train to somewhere, you’ll recognize Carl as the elder statesman with the kid spirit in the front car.”
Alex von Allmen
Web Technology Specialist
Alex is a marketing, finance and communications professional who has worked in start-ups and Fortune 100 organizations. He has experience in branding, market research, design, digital marketing, product management, business metrics, software as a Service (SaaS) and team leadership. He holds an MBA from Northwestern’s Kellogg School in marketing and finance and a BA from Vanderbilt.
Real Reviews
Not copied and pasted. These live reviews populate via a dynamic application using an API tied directly to the Sierra Blue Facebook Page.
That's exactly what I got from Che. He was patient and knowledgeable and willing to get it just the way I wanted it.
He also gave it a look I hadn't even expected and it's absolutely perfect.
I couldn't be happier.
Sandyjean
Winward Natural Equine Centerread more
I have worked with him many many times and he always makes huge differences in a great way on how... my business is run.
Social media can be a challenge but Che has an understanding on the systems in pace ....
Thanks Che for all you do!!!!!read more
In My Words (the Blog)
Topics include Lake Tahoe, festivals, technology, SEO, Google, nonprofits, Sacramento, and anything remotely intresting and related to Sierra Blue.
Adobe Announces Big AI Updates: Firefly, Premiere Pro, Photoshop, Illustrator . . .
Video above made with Adobe Firefly's Text-to-Video AI tool. Prompt: Macro shot of a tiny baby dragon made out of lava scuttling around inside a volcano.Adobe Announces AI Tools Across Most of its Creative Cloud (Read the official post by Adobe) I'm not a fan of using...
The King of Search to Eliminate AI Generated Content from Results
Since Google's public debut in 1998, hacks have stayed busy trying to trick its search algorithm into gaining higher rankings in its Search Engine Results Pages aka SERP. (Read more about SERP: https://www.semrush.com/blog/serp/). The first "hacks," were elementary:...
Aerial Photography Continues to Remain in High Demand
The first known aerial photograph . . . [W]as taken in 1858 by French photographer and balloonist, Gaspar Felix Tournachon, known as "Nadar". The modern aerial photography I'm writing about began on June 25, 2014, when the FAA granted the right to use drones in aerial...
Westlake, Sacramento Video
Aerial photography of Westlake, a planned community just minutes from the State Capitol and Sacramento International Airport.
47th Annual Historic Home Tour: East Sacramento
Sierra Blue's studio is located in East Sacramento, a neighborhood rich with architecural history. A few weeks ago, I came across a call for volunteers to help with the 47th Annual Home Tour which happens to be in East Sacramento this year.
A Quick Run Down History Lane: The Illustrious Lake Tahoe Concours d’Elegance
Calling the Lake Tahoe Concours d’Elegance a boat show . . . would be akin to calling the World Series just a baseball game. The “Concours,” is the premier “Woody,” event in North America with a history rooted back to 1890 when wooden steamships transported timber for...