Custom Web Design
- WordPress
- Squarespace
- Wix
- Weebly
Web Development
- Full Stack: client-side and server-side framework
- jQuery and JavaScript
- CSS
- HTML5
- PHP
- MySQL
Graphic Design
- Branding
- Logos
- Website and Social Media Assets
- Animation
- Apparel and Print
- Brochures and Catalogs
- Posters, Postcards, and Business Cards
Advertising & Marketing
- Google Ads
- Managed more than $1 million in annual budgets
- Organic SEO
- Google Partner since 2014
- Paid Social
- Email Marketing
- Video Production
New Websites
WordPress • Wix • Squarespace • Weebly
Design, development, content management, SEO, and managed hosting.
HTML, CSS, APIs, PHP, MySQL and JavaScript.
Graphic Design
Adobe CC 2024 pro, animation, motion graphics, and more.
Photography and Videos
FAA licensed drone pilots, aerial photography, drone photography, and more.
About Sierra Blue
Sierra Blue is a full-service creative agency based in East Sacramento, CA. With roots in Lake Tahoe and the San Francisco Bay Area, Sierra Blue is a small, agile, yet seasoned agency that competes with much larger agencies, but at a fraction of the cost.
Prior to the recent pandemic, Sierra Blue kept overhead low by operating from a home office, telecommuting, and using SAAS and cloud technologies. Also, with experience in the IT space, and “things Internet,” dating back to the ’90s, Sierra Blue’s knowledge of today’s technology is best characterized as incomparable.
Over the last 24 years, I have developed a robust array of digital skills ranging from web design, graphic design, coding, marketing, advertising, photography, videography, post-production, pre-production, networking, etc.
How did the name, Sierra Blue come about? In 2013, I completed a large marketing contract with Google and then decided to rebrand my web digital media agency.
I chose the name Sierra Blue out of reverenace for places like Bishop, Lone Pine, Independence, Bodie, Bridgeport, Homewood, Olympic Valley, Truckee – the places I learned to ski and fish alpine lakes and swift cold streams.
As I became a young man, I returned to the Sierra Nevada more and more. The Sierra Nevada holds a special place in my heart so it was an obvious choice for me.
About CT
My name is Ché, but in business, I’m known as “CT.” Below is my professional experience in a nutshell.
• 1997 – Freelance web designer.
• 2000 – Contract designer with the California Legislative Data Center.
• 2002 – Managed Sacvibe.com, the largest concerts and events website in Northern, California at this time.
• 2006 – Purchased Sacvibe, serving over 1 million pages monthly to a dedicated user-base of some 30,000 locals.
• 2006 – Luanched Webduty.com – a web and print design company.
• 2013 – Worked as a Google Specialist at the Google Winter Wonderlab.
• 2014 – Became a certified Google Partner.
A few notable projects.
Sacramento Zoo
Google for Nonprofits Ad Grant managment. Wrote and published online ads and provided monthly Analytics reports. Increased grant from $120,000 to $480,000 annually.
Sacramento Philharmonic & Opera
Complete branding and website overhual, designed new branded collateral marketing materials, and created the new logo.
Sacramento Superior YMCA
Produced radio commercial for summer swim program.
Branding, scripting, voice-over, social media campaign, and supporting creative print assets.
Crocker Art Museum
Google for Nonprofits Ad Grant managment. Worked closely with marketing staff to ensure upcoming events were properly marketed and advertised. Also increased their annual grant to $480,000.
California Legislative Counsel
Web design and graphics for leadership in the State Legislature. Worked without supervisorial oversight. This project launched my career as a professional webmaster.
Spread the word about your nonprofit’s mission, engage new supporters, fundraise in more ways online, more when you join Google for Nonprofits.
You walk into a casino. The pit boss hands you a box with $10,000 in chips and says, “This is our gift to you. You can only spend it here, and whatever you make, you keep. Whatever you don’t spend, comes back to the house, but I’ll give you another box with $10,000 in chips next month – for a year.”
This program consists of 2 primary parts: a $120k annual ad grant and Google’s powerful Workspace.
√ $120,000 annual in-kind donation for advertising.
√ Google Workspace (fomerly G Suite).
√ 100TBs secure storage.
√ 100 participants in video conferences.
√ Security admin controls.
√ Tech support by Google.
A few of notable nonprofits I’ve worked with include:
The Sacramento Public Library, the Crocker Art Museum, the B Street Theatre, The Sacramento Philharmonic, and the YMCA.
Google for Nonprofits official site.
Search Engine Optimization
Sierra Blue’s captain began working in the SEO space with Google in 2002. His website at the time, Sacvibe.com, ranked #1 for so many terms, large media companies courted him to purchase the domain including KCRA and The Sacramento Bee. Sierra Blue’s fees for SEO are based on the value of your desired ranking and the performance of upgraded SEO. For example, if your company
With the flooding of the Internet by Artificial Intelligence, (AI), it is imperative more today than ever for content managers and SEO professionals to stay informed about best practices, especially as published by the authority on the subject, Google.
Book a Zoom with me.
Real Reviews
Not copied and pasted. These live reviews populate via a dynamic application using an API tied directly to the Sierra Blue Facebook Page.
In My Words (the Blog)
Topics include Lake Tahoe, festivals, technology, SEO, Google, nonprofits, Sacramento, and anything remotely intresting and related to Sierra Blue.
Who Is Winning The Global EV Race?
Who Is Winning The Global EV Race? The global electric vehicle market is heating up and China wants to dominate. The country has invested at least $60 billion to support the EV industry, and it’s pushing an ambitious plan to transition to all electric or hybrid cars...
CEC Approves $2.9 Billion Investment for Zero-Emission Transportation Infrastructure
For Immediate Release: December 14, 2022 Largest ever funding plan focuses on charging and refueling for clean trucks and buses SACRAMENTO – The California Energy Commission (CEC) today approved an unprecedented $2.9 billion investment plan that accelerates...
How I became a Googler: Origins of Sierra Blue
I registered Sierra Blue in 2014 as a business in Sacramento, but its origins go back 27 years to 1995 as an IT consultancy based across the street from the State Capitol at the old Lombard Building. Using a fax machine and operating without a business name, I blasted...
Tahoe Heartbeat Festival, Basscamp, Dancing and Lake Time
Microsoft Offers LIFETIME OFFICE for $39!
TL;DR: Through July 14, you can get a Microsoft Office Home & Business for Mac 2021: Lifetime License(opens in a new tab) (or for PC(opens in a new tab)) for just $39.99 — that's an 89% discount from its usual price of $349. As a former MS Certified...
Authenticity In Marketing: Building Brands, Alliances, And Partnerships: Marketing Hacks Are Bogus.
Authenticity in marketing has been key to my success in business and working in Lake Tahoe has proven this beyond doubt. One simple and satisfying example is seeing sponsors from prior projects appear on new projects. Another is generating unsolicited referrals from Tahoe-based clients that end up building new alliances with established organizations.