Professional Website Audits
I can deliver a free and professional website audit that identifies key issues that may be thwarting your website’s performance. This is a key method I use to generate new clients. All you have to do is ask. The four key metrics I report back to new clients include, but may not be limited to:
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Moblity
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Speed
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SEO Ranking
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Inboud/Outband Links
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My full website audits include:
- Mobile-Friendly Test (by Google)
- Tap Targets to ensure adequate space between
- Plugins – avoid them in mobile websites
- Font Size Legibility
- Mobile Viewport – ensure your CSS is not using large absolute CSS widths for page elements and serve responsibly-sized images
- Detect Mobile Frameworks
- Analytics check (should be Google)
- Doctype
- Encoding (language)
- SLL check
- Title Tags using a site crawler
- Meta Descriptions which is your organic ad and appear in search results
- Backlinks Score
- Referring Domains
- Local Business Directories
- Online Reviews
- Traffic Estimate
- Traffic Rank
- Google Preview for syntax, spelling, style, and grammar
- Unique Heading so as to avoid duplicating Title Tags
- Content Analysis to ensure your keywords are being used in natural language
- Alt Attribute aka Image Alt Tags to ensure all images are properly tagged
- Full Site Page Count to make sure you know what you have indexed on search
- In-Page Link Count
- Broken Links
- URL Resolve if necessary (check web redirect from non-preferred domain)
- Robots.txt to prevent search engines from accessing and indexing specific pages and directories
- XML Sitemap – the most often missing element of good SEO which tells search engines what pages to index
- Check for URL Parameters to ensure no confusion by Google indexing duplicate content
- Underscore in URLs – that’s bad, I check for those, too
- Domain Registration age and expiration
- Schema.org – a set of vocabularies to add meaning to information on a webpage used by Google
- Open Graph Protocol developed by Facebook in 2010 to enable the integration of any web page with one of the “big social platforms.”
- Custom 404 Error Page check
- Asset Minification to reduce storage and increase loading times
- Asset Compression
- Asset Cachebility
- Declared Language check
- Email Privacy
- Technologies used: server IP, widgets, JavaScript Libraries, Photo Galleries, etc