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Topics include AI, Adobe, WordPress, Lake Tahoe, Festivals, Technology, SEO, Google Ads, Nonprofits, Sacramento, and anything remotely interesting to me.

Sierra Blue owner

Authenticity In Marketing: Building Brands, Alliances, And Partnerships: Marketing Hacks Are Bogus.

Authenticity in marketing has been key to my success in business and working in Lake Tahoe has proven this beyond doubt. One simple and satisfying example is seeing sponsors from prior projects appear on new projects. Another is generating unsolicited referrals from Tahoe-based clients that end up building new alliances with established organizations.

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