Having a business website isn’t an achievement anymore—it’s a requirement. And if you want to stand out, you need more than just a page; you need a supercharged digital media strategy.
SERVICES
• WordPress Expert.
• Search Engine Optimization, SEO.
• Google Ads, Certified Partner.
• Meta/FB Ads.
• High Definition Graphic Design.
• Organic Marketing.
• Print & Apparel.
• Shopify/E-commerce.
• Copywriting & Editing.
• Email Mktg (Mailchimp/Constant Contact).
Search Engine Optimization and Google (SEO).
From the first Google SEO guidelines published in 2008 to today’s AI-driven search landscape, Sierra Blue stays at the forefront of the industry. We convert complex search standards into high-performance web experiences that get you noticed. Here are few examples from Google’s SEO Guide, often referred by web designers and developers as “The Bible.”
The arrival of AI has completely transformed the digital landscape, shifting the industry from traditional Search Engine Optimization (SEO) toward GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) (Syahputra, 2026; Yu, 2026). With Google’s AI Overviews (AIO) regularly appearing at the top of more than half of all user queries, the goal is no longer just ranking blue links—it’s about getting cited inside the AI’s response (Grossman et al., 2026).
1. Optimize for AI Citations (GEO).
2. Double Down on Core “Human” SEO.
3. Shift from “Keywords” to “User Intent & Conversation”
People don’t search the way they used to. Instead of typing fragmented keywords (e.g., “best running shoes”), users are treating search engines like conversational assistants (e.g., “I’m training for a marathon, have flat feet, and need a durable running shoe under $150—what are my best options?”).
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Target Long-Tail, Conversational Queries: Create content that targets specific, multi-layered scenarios, problem-solving, and comparative questions.
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Provide True First-Hand Experience (E-E-A-T): AI can easily synthesize generic facts. To stand out, inject original data, proprietary case studies, expert quotes, and unique human perspectives that an LLM cannot fake.
References
Grossman, R., Liu, S., Chen, M. K., Smith, M., Borcea, C., & Chen, Y. (2026). How Generative AI Disrupts Search: An Empirical Study of Google Search, Gemini, and AI Overviews. Proceedings of the 49th International ACM SIGIR Conference on Research and Development in Information Retrieval.
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Lorente, T. (2026). Between search and platform: ChatGPT under the DSA. Internet Policy Review, 15(1).
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Puerto, H., et al. (2026). C-SEO Bench: Does Conversational SEO Work? OpenReview.
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Syahputra, F. (2026). Literature Review: Transitioning usage from BFS and DFS to Heuristic Search in the Modern AI Era. Journal of Artificial Intelligence and Engineering Applications, 6(1).
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Voloshko, L. (2026). The impact of artificial intelligence on the development of communicative marketing. Global Prosperity, 6(1).
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Yu, J. (2026). Structural Feature Engineering for Generative Engine Optimization: How Content Structure Shapes Citation Behavior. arXiv preprint.
https://arxiv.org/abs/2603.29979
Advertising (Meta, Google, Insta …)
Sierra Blue bridges sophisticated strategy with high-impact visuals that turn Meta business pages into engines for growth. From viral Reels to high-conversion campaigns, we leverage decades of organic outreach expertise to significantly expand your digital footprint and turn passive scrollers into loyal customers.
Organic/Guerilla Marketing
These days, marketing is all about going full-throttle with digital and geared toward mobile. But organic/guerilla marketing can still be a powerful tool to draw new customers and clients. The most basic guerrilla marketing tactics involve paper. But you have to get it out into the right hands and eyeballs.
Sierra Blue was built on the front lines of the concert and festival industry—a space where you have to be loud, fast, and creative to survive. I bring that same grit and quarter-century of expertise to your projects, deploying unconventional, high-impact strategies that get your message seen without burning your budget on impressions or bot-clicks. For now, you can see some of my work with paper (flyers/posters) in my
graphic design gallery.
Graphic Design
Adobe CC Expert: Branding • Logos • Apparel • Business Cards and Flyers • Hand Drawings • Cartoons
Book a Zoom with me.
Meet The Team
CT Perez
Webmaster/Owner
I’m CT. I began working as an Internet specialist in 1995 and by 2000, I was hired to design websites for the California Legislative Data Center. I launched Sierra Blue after completing a marketing contract with Google and offer services usually only found at large agencies, but at a fraction of the cost.
Hilary Wagner
Governess/Controller
Hilary has been part of Sierra Blue from day one and specializes in reviewing the opportunities from the “big picture” perspective, asking the tough questions that need to be answered. Her insights and business acumen are an important asset to the continued growth of Sierra Blue.
Carl Costas
Photo Journalist/ FAA Commercial Drone Pilot
Carl was a sergeant in the United States Marine Corps., but traded his weapon for a camera. His work has taken him around the world and into the lives of countless people. Today he shoots a mixture of commercial, editorial, and personal work. Carl likes to say, “If we’re all on a fast train to somewhere, you’ll recognize Carl as the elder statesman with the kid spirit in the front car.”
Alex von Allmen
Web Technology Specialist
Alex is a marketing, finance and communications professional who has worked in start-ups and Fortune 100 organizations. He has experience in branding, market research, design, digital marketing, product management, business metrics, software as a Service (SaaS) and team leadership. He holds an MBA from Northwestern’s Kellogg School in marketing and finance and a BA from Vanderbilt.
Reviews matter to me, a lot.
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In My Words
Topics include AI, Adobe, WordPress, Lake Tahoe, Festivals, Technology, SEO, Google Ads, Nonprofits, Sacramento, and anything remotely interesting to me.
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