Full moon in mountains
Shooting star in Sierra Nevada
Night sky with stars in Sierra Nevada
bigfoot in a forest at night
Bigfoot Logo for Sierra Blue

SIERRA BLUE AGENCY

A full-service digital creative agency based somewhere in Northern California.

Bigfoot Logo for Sierra Blue

A full-service creative agency rooted somewhere in Northern, CA.

Vlog for January 2021, Video Conf., Google Grants, and Social Media Personalization

Vlog for January 2021, Video Conf., Google Grants, and Social Media Personalization

by | Jan 15, 2021 | Google, Google Grants, Nonprofits, Personalization, Social Media, Video Conferencing, Zoom

3 Quick Reads to Help Accelerate Your Business

2020 didn’t change how business is done, it simply accelerated it. Here are the “3 Biggies,” to watch for in 2021.

  • Rapid expansion of the use of video conferencing.
  • Running a nonprofit? Why aren’t you getting your $120,000 in-kind donation from Google? What it is, how I can help.
  • Social Media, accelerating your goals with personalization – it’s a thing.

This year marks my 25th year working as a webmaster and digital media specialist. Please feel free to reach out to me if you have any questions about digital media.

Zoom vs Google Meet

Zoom or Google Meet? I use both but there are some differences. Zoom does things Google Meet can’t, and Google Meet does things Zoom can’t. Zoom’s popularity begins with it’s ease-of-use. Google Meet is popular because it doesn’t require […]
Read more…

___________________

Google Grants

Google Grants is easy and fast. I’ve helped dozens of nonprofits apply and manage the $120,000 annual in-kind donation as well as setup and learn how to use Google Workspace (formerly G-Suite). Both offerings come with every approved application. That process […]
Read more…

___________________

Social Media for Business in 2021
Personalized Media There are many social media platforms, and even more tools within each one for business. This article focuses on one powerful tool that can be used on just about any major social media channel. A study by University of Texas showed […]
Read more…

___________________

Next week, I begin teaching online courses on Zoom, Google Meet, Youtube Live, and Facebook Live.

A Few Topics I Specialize In

  • Video Conferencing for Professionals
    • Integrating Zoom and Google Meet with native applications such as Google Calendar and Gmail.
    • How to host large meetings effectively and reduce poor audio and video quality.
    • Polling, surveys, messaging, and file sharing.
  • WordPress Web Design
    • Getting started from hosting and dashboard, to user setup, and creating pages and posts.
    • Plugins, the good, the bad, and the ugly truth about them.
    • Advanced features.
  • Photoshop
    • Introduction – installing CC, creating a canvass, using text, fonts, colors, and resizing/cropping images.
    • Intermediate – Optmizing Photoshop for you computer.
    • Vector stuff (line drawing with anchors).
    • Color management with hues, curves, levels, and layers.
    • Advanced – masking, advanced layers, effects, using Adobe Cloud for storage.
  • Social Media
    • Facebook basics to advanced page management.
    • Advertising vs Organic.
    • Retargeting and remarketing.
    • Video and Live Streaming.
  • Google Grants
    • Everything you need to get started in 30 minutes.
    • How to use the $120,000 in-kind donation.
    • What is Google Workspace
    • Getting started with Google Workspace.

 

Social Media for Business: 2021

Social Media for Business: 2021

by | Jan 13, 2021 | Business, Google Analytics, Personalization, Social Media

Personalized Media

There are many social media platforms, and even more tools within each one for business. This article focuses on one powerful tool that can be used on any major social media channel.

A study by University of Texas showed that personalization helps businesses and organizations reach consumers in two ways:

  1. Personalized content makes consumers feel that they have more control over what they wish to see.
  2. Remove information overload.

In the beginning, content was static. That doesn’t work anymore. Using tools like Google Analytics, businesses can tailor their messaging to appeal to their users’ interests.

Facebook AdI like to ski. If I see ski-related content, I’m inclined to click it, even if I don’t have time to check it out at that moment; I just hope that the business is savvy enough to use remarketing. As Wikipedia writes:

Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user’s browser.

Top 8 Key Performance Indicators to Track on Your Website (modgirl.consulting)

 Audiences today don’t just want their content to be personalized — they expect it to be.

According to a report from SmarterHQ, 72 percent of all consumers will only engage with your marketing message if it is personalized.

For marketers with limited time and tight budgets, implementing personalization strategies is a daunting task. It can seem technically challenging or even practically unattainable. The good news is, if you deploy visual interactive content in a strategic way, it can be not only possible but profitable.

Marketers have already witnessed just how effective interactive content can be. In a report from the Content Marketing Institute and Ion Interactive, 87 percent of marketers said that interactive content was better at grabbing audiences’ attention than static content. Another 87 percent said it had helped them achieve their marketing goals, and three in four were planning to use more of it.

5 Examples of Personalization in Social Media Marketing

Social media marketers have a massive amount of data and information at their disposal, yet not many make use of it as much as they can. Apart from using these insights to optimize your marketing, you could also use data to personalize your social media messages. If there is one social media marketing strategy you should start leveraging, it’s personalized marketing or personalization. (read more at https://www.socialpilot.co/blog/personalization-in-social-media-marketing).

Faceook Insights

Want help with personalizing your content on social media? You’ll need to run Google Analytics (or similar) on your website and check out your Key Metric Indicators (KMI’s).

94% of Chief Marketing Officers believe Analytics will help them reach their goals, however, adoption has been sluggish. In fact, only 15-20% of companies use data and Google Analytics to drive marketing and business decision-making.

I provide free 20-minute consults for new clients.

[wpforms id=”21559″ title=”false” description=”false”]