Full moon in mountains
Shooting star in Sierra Nevada
Night sky with stars in Sierra Nevada
bigfoot in a forest at night
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SIERRA BLUE AGENCY

A full-service digital creative agency based somewhere in Northern California.

Bigfoot Logo for Sierra Blue

A full-service creative agency rooted somewhere in Northern, CA.

Aerial Photography Continues to Remain in High Demand

Aerial Photography Continues to Remain in High Demand

The first known aerial photograph . . .

Man in hot air balloon 1858 over Paris[W]as taken in 1858 by French photographer and balloonist, Gaspar Felix Tournachon, known as “Nadar”. The modern aerial photography I’m writing about began on June 25, 2014, when the FAA granted the right to use drones in aerial filmmaking. Operators are required to be licensed pilots and must keep the drone in view at all times. Drones cannot be used to film in areas where people might be at risk. Below is the latest video edit I completed today for a client who wanted to be listed on the Tahoe.com Real Estate Page.

Sierra Blue works with several professional FAA licensed aerial photographers with numerous years of experience. If you seek aerial photography for an upcoming, let me know.

carl costas visual thinker logo

Carl Costas: Visual Thinker
Carl served in the United States Marine Corps as a sergeant. After serving with some of the bravest people I’ve ever met, I traded my weapons for cameras — and learned about myself.

Carl says he was, “reborn through photojournalism.” His work has since taken him around the world, “and into the lives of countless beautiful people.”

Today he shoots a healthy mixture of commercial, editorial, and personal work.

Below is a video that showcases Carl’s work in a great light, no pun intended.

Upside Down Pilot

A Quick Run Down History Lane: The Illustrious Lake Tahoe Concours d’Elegance

A Quick Run Down History Lane: The Illustrious Lake Tahoe Concours d’Elegance

Calling the Lake Tahoe Concours d’Elegance a boat show . . .

SS Tahoe Steamerwould be akin to calling the World Series just a baseball game. The “Concours,” is the premier “Woody,” event in North America with a history rooted back to 1890 when wooden steamships transported timber for the Comstock Lode’s mines. But the history of “Concours d’Elegance,” goes back even further.

Concours d’Elégance, French for a “competition of elegance”, is a well-known term and event dating back to 17th century France when aristocrats paraded their horse-drawn carriages through the parks of Paris. Over time, carriages became horseless, and Concours d’Elégances became renowned competitions among the owners of fine and collectible automobiles. ~ deRivaz & Ives, July 25, 2022. (https://magazine.derivaz-ives.com/a-look-back-at-the-first-concours-delegance-at-dinard/)

THE INNAUGURAL TAHOE CONCOURS

Established in 1925, the Tahoe Power Boat Club, now the Tahoe Yacht Club, was managed by Edwin Letts Oliver of San Francisco. (https://aimehq.org/what-we-do/awards/aime-james-douglas-gold-medal/edwin-letts-oliver). Its first “base camp,” was the Ehrman Family’s grounds, known today as Sugar Pine State Park in Tahoma with a small pier just large enough to accommodate 2 large Gar Woods. Spontaneous regattas began drawing large crowds. Contests began. In 1972, the inaugural Tahoe Concours was born at Chamber’s Landing. 

“Burnished mahogany hulls appointed with gleaming chrome became the “must-have” status symbol for the social elite, and several boat dealerships including Chris Craft, Gar Wood, and Century established a brisk trade along the shores of Tahoe.”
 ~ Tahoe Yacht Club, https://www.tahoeyc.com/Default.aspx?p=dynamicmodule&pageid=58&ssid=100063&vnf=1

Today, the Concours includes some sixty vessels in various categories that meet rigorous standards. This year’s illustrious competition celebrates 49 years with the exception of a few years skipped. 

Lake Tahoe Woodie

1932 Hackercraft, runabout

The first organized show began at Chamber’s Landing in Homewood, moved to the Tahoe Boat Company in Tahoe City, the Sierra Boat Company in Carnelian Bay, and since 2014, Obexer’s – tucked between Homewood and Tahoma. Obexer’s is also Lake Tahoe’s first wooden boat dealership with roots in Lake Tahoe going back to 1911. (Read the official history here).

The judges are experts and understand every part of every vessel based on year and model. Only entries exhibiting perfection are eligible for a trophy. They review everything from upholstery, paint, plating, and mechanical restoration to ensure that they meet or exceed the standards of the boat when it was new. After-market parts or even parts from a different year aren’t allowed, not even to replace broken pieces on entries. This is truly the gold standard of boat competitions.

Over the course of its 49-year legacy, the Concours has meticulously created a 100-point judging system and expanded its exhibitor showcase to include Italian Rivas, wood-deck flatbottom go-fast boats, and classic fiberglass boats. But it’s the Marque Class that holds center court.

Roar-Off at Olson Bridge

Each show is crafted to draw a distinct group of boats with a celebration of a different Marque Class each year. The move to Obexer’s Boat Company established a now iconic tradition – the Roar-Off under the Olson Bridge. In just the past few years, the Lake Tahoe Concours d’Elegance has added an intimate tour of the exhibitor boats with past Chief Judge, Terry Fiest. This year’s Chief Judge is “young gun,” Brian Robinson.

The legacy of Sugar Pine not only includes the first Tahoe Yacht Club locale, but the 1960 Winter Olympics. I called an old friend and neighbor; I knew he’d be up on the West Shore and he was.

I asked, “Hey, are you related to Ed Z’berg?”

Matthew responded, “That’s my grandfather.”

It’s mind-boggling how the roots of this area, planted nearly 100 years ago, continue to thrive and pass down traditions through generations. Mr. Edwin Z’berg served in the US Navy during WWII, and then in the California State Assembly in Sacramento’s 9th Assembly District where he lead the fight to protect Lake Tahoe and establish the Tahoe Area Regional Planning Agency. https://en.wikipedia.org/wiki/Edwin_L._Z%27berg

Author’s note:

Many people pshaw these kinds of events and lifestyles, presuming that they’re only for the very wealthy. I can personally attest that this is not true. Some people visit Tahoe and stay in the tourist lane and yes, many wealthy families live this lifestyle, but many hard-working blue-collar men sacrificed much to make a life for their families and future generations in Lake Tahoe.  I personally know of several families that made this commitment. One example is a winner of 3 Concourses, pictured below. Mr. Wagner was a contractor with four loves: his family, his cars, his boat, and Lake Tahoe. The vessel, Pure Heaven, a 1962 Sanger ski/race boat, is pictured below and was used on countless mornings on the West Shore morning glass. Hilary and her father skied on Maharajas one even embossed with “TAHOE,” upon it. 

The Concours Foundation has awarded more $410,000 in grants to various maritime-related, charitable, and cultural organizations.

Father and daughter on ski boat in Lake Tahoe

Daryl and Hilary Wagner preparing for showtime at the Concours.

 

Friday

August 11th, 2023

The Lake Tahoe Concours d’Elegance Show

10:00am – 4:30pm

The Concours Wine Village

Presented by Nevada City Winery
11:00am – 4:00pm (separate ticket required)

The Awards BBQ

6:00pm (reservations required)

Saturday

August 12th, 2023

Terry’s Tour

8:30am

The Lake Tahoe Concours d’Elegance Show

9:00am – 4:30pm

The Concours Wine Village –

Presented by Nevada City Winery
11:00am – 4:00pm (separate ticket required)

Olson Bridge at Roar Off

4:00pm (separate ticket required)

Click to see the official gallery of the

Lake Tahoe Concours d’Elegance

man and woman on sailboatAbout the writer.

CT Perez owns a digital media studio, Sierra Blue, based in Sacramento since 2014.

His partner, Hilary Wagner and her father, Daryl, took several trophies at The Lake Tahoe Concours d’Elegance, including 1st Place in Open Class (2006) for their vessel, Pure Heaven (1962, 18.3′ Sanger Ski/Race Boat).

CT began working in in marketing in South Lake Tahoe for Ceasar’s and then Mont Bleu.

In 2007 he found his passion working and spending time in North Lake Tahoe and currently works with the North Lake Tahoe Snowfest as a digital media and advertising consultant where he acquired a $120,000 Google Grant to expand their outreach to a national audience. Pictured left: CT and Hilary Wagner aboard their sailboat, CORAZÓN in Oakland. CT is wearing his prized swim cap from Garwood’s Polar Bear Race.  CT has been a Google Partner since 2014, and continues help businesses and nonprofits grow around Lake Tahoe and nationwide.

Interactive Map of North Tahoe

Interactive Map of North Tahoe

Lake Tahoe’s Lodging Renaissance

Sierra Blue presents a new interactive Google Map to help people figure out where they might want to stay when visiting North Lake Tahoe. 

The recent  renaissance of sorts in the lodging property space around Lake Tahoe has been big news for a few yaers. From the recent purchase of the old run-down Biltmore up in Crystal Bay by  by Hilton, slated to become the Waldorf Austoria Lake Tahoe to the family owned Ferrari Crown and the old Cal-Neva, it seems things are evolving in the right direction.

 

Authenticity In Marketing: Building Brands, Alliances, And Partnerships: Marketing Hacks Are Bogus.

Authenticity In Marketing: Building Brands, Alliances, And Partnerships: Marketing Hacks Are Bogus.

 

 

CT Perez

CT Perez

It’s a long way to the top if you wanna rock and roll. ~ Bon Scott (AC/DC)

My career as a creative spans more than 25 years, 10 of which I ran Sacvibe. If I wrote a book about those 10 years, it would be called, “Hacking Growth Is Bullshit: How I Beat Live Nation At Their Own Game.”

To add some meat to that claim, Sacvibe.com was a website that began as a nightclub promotions site. When I took the helm, bored of nightclubs, I began covering the music scene in Sacramento, then Tahoe, end eventually cast the net to include The San Francisco Bay Area.

My coverage included a list of all the major shows, photos, and links to purchase tickets from official vendors. Eventually, the site ranked #1 for “San Francisco Concerts,” and many other highly desired key terms. I held this spot for 6+ years. This caught the attention of all the major concert promoters and booking agents, including Live Nation. Success had its privileges; backstage passes, interviews, good food, and my favorite – photo passes to the press pit which put me mere feet from amazing talent like Carlos Santana and Gwen Stefani.

My longevity in the industry often lends itself towards helping clients build new bridges and enhance services. The Nor Cal Ski & Snowboard Festival is one recent example.

As a marketing agent for this festival going back 10+ years, (it used to be produced by Skidazzle), I was able to build a new partnership with The Tahoe City Downtown Association (TCDA), to leverage my unique position with the festival organizers.

The TCDA and I agreed to work together at the festival to promote their 40th Annual Snowfest. With an expected attendance of more than 20,000 skiers and snowboarders, this face-to-face marketing experience should do very well. Additionally, the TCDA wants a Google Grant, which I also specialize in managing.

This development came about via a phone to an old high school buddy and past client of mine in Truckee who owns and operates Adventure Smith. I called Todd to discuss a new product and service that I’m launching in Tahoe called Tathoecom.com. He agreed to give it a spin and ended by offering to call his friend in Tahoe City about my work at The Nor Cal Ski & Snowboard Festival. I told Todd that it went well and that we’re moving forward on several projects. He emailed me to ask how it went and wrote,

Great. I think you’d be an asset to their efforts and it fits well into the Tahoe marketing empire you have built.

I ran into Todd around 2012 at Snowfest in Tahoe City. I was walking in my Speedo and swim cap with snow and ice all around. He knew I was there to swim in the Garwoood’s Polar Bear Race.  I’ve always been known as slightly eccentric; this way of living has served me well. The kid that colors outside the lines is the one who is most likely to create his own destiny.

The video below begins at the end of my morning ride down The Flume Trail in Incline, NV. I try to do this at least once every summer – it’s that much fun, and work, too. The group of people waiting to go next were “Team Patagonia.” That was kinda cool, but why didn’t they go earlier – the sunrise and crisp morning air is a major part of this experience, for me.

 

Various Photos from Tahoe: 2005 – 2021.

CAREER MILESTONES

1995 – Began self-teaching HTML (ver 2.0).

1996 – Opened an Internet consulting business serving attorneys, law firms, and policy advocates in Sacramento.

1997 – IT manager for startup serving the hospital records industry.

1998 – Moved to the Bay Area to work as an IT contractor for Fortune 50 companies in San Francisco’s Financial District.

2000 – Webmaster and graphics design contractor for the California State Legislature.

2002 to 2010 – Webmaster/owner at Sacvibe.com.

2005 – Expanded Sacvibe coverage to include the Tahoe Basin.

2008 – Mobile mktg manager, Jeep King of the Mountain (Sun Valley, ID) – broadcast on CBS.

2012- Marketing manager (volunteer), Sustainable Tahoe, a 501(c)3.

2013 – Google Specialist at the Winter Wonderlab

2014 – Google Partner representing more than 1 million dollars in ad budgets.

2021 – Launched Tahoecom.com, a new advertising model using in-house video displays, QR codes and engaging content to attract consumers to engage local businesses in the Tahoe region.

Notable Clients Served In This Space:

Teton Gravity Research

Palisades (formerly Squaw Valley USA)

Granlibakken Tahoe

Fire & Ice

Smith Adventure

Sustainable Tahoe

Harrah’s/Ceasars

Hard Rock Hotel & Casino

The Block Hotel (closed)

Flume Trail Mountain Bikes

Truckee River Bikes

Northstar at Tahoe

Crystal Bay Casino

Ferrari Crown Motel

Tahoe Expo

Sacramento Ski & Snowboard Festival
Event Sponsors

Norcal Ski Festival sponsors
Norcal Ski & Snowboard festival

Marketing with Video

Marketing with Video

This is a marketing video (demo) for consideration to be installed in a resort lobby in North Lake Tahoe. The client is interested in doing this for winter, but I suggested we get something up before August 2021 so have something to show advertisers.