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SIERRA BLUE AGENCY

A full-service digital creative agency based somewhere in Northern California.

Bigfoot Logo for Sierra Blue

A full-service creative agency rooted somewhere in Northern, CA.

Adobe Announces Big AI Updates: Firefly, Premiere Pro, Photoshop, Illustrator . . .

Adobe Announces Big AI Updates: Firefly, Premiere Pro, Photoshop, Illustrator . . .

Adobe Announces AI Tools Across Most of its Creative Cloud

(Read the official post by Adobe)

I’m not a fan of using 100% AI for everything. But always the early adopter (I bought my first IBM PC in 1984 when I was in high school and by 1995 I was building my own clones), I have been carefully watching and playing with AI for a few years.

Adobe’s announcement today about its massive AI rollout caused me to dive deeper into my CC “folder,” and play with the new AI tools.

A great quote from Adobe’s post today:

Adobe’s approach to generative AI with Adobe Firefly is rooted in the belief that creativity is a uniquely human trait — and that generative AI has the power to assist and amplify human ingenuity. We are committed to developing AI responsibly, with respect for creator rights.