My Blog

Social Media for Business: 2021

Social Media for Business: 2021

Personalized Media There are many social media platforms, and even more tools within each one for business. This article focuses on one powerful tool that can be used on any major social media channel. A study by University of Texas showed that personalization helps...

2020 Tax Deductions for Sole-Proprietors and Small Biz

2020 Tax Deductions for Sole-Proprietors and Small Biz

The IRS recently updated their Tax Cuts & Jobs Act guide which outlines qualifying advertising and business related expenses. The full list is available in 56 page IRS Form 535 Business  Expenses, for use in preparing 2019 returns. I have outlined the expenses I...

WordPress Update Slip

WordPress Update Slip

WordPress Auto-Update Slip Up Like millions of other webmasters, I use WordPress to create and develop simple, and complex websites. The much loved Content Managed System was the first to begin using automatic-updates, freeing webmasters from the tedious job of having...

Google G-Suite is Now Workspace

Google G-Suite is Now Workspace

Google's famous "G-Suite," is now, "Google Workspace." The change appears to be an effort by Google to improve it's suite of "office apps," by integrating their video conferencing system, aka Google Meet, across more applications. To quote Google's VP of Google...

2020 Palm Springs Summer

2020 Palm Springs Summer

Photos from Palm Springs and Indian Wells, Summer 2020Summer began and closely thereafter the LNU Lightening Complex (fire) ignited around Napa, California. The smoke permeated nearby Sacramento causing AQI's to reach upwards of 500+. It would burn from August to...

Testing Zillow’s new 3D Tour App

Testing Zillow’s new 3D Tour App

Real Estate Photography Zillow's 3D Home Tours is new app (Sept 2019), for iOS and Android that just about anybody can use as long as you have a steady hand and an eye for detail. The virtual tour I posted below took about 20 minutes to shoot and render, then about 20...

Who is Sierra Blue?

Who is Sierra Blue?

I'm CT, the founder and owner of Sierra Blue, a full-service digital creative agency based in Sacramento with deep roots in the San Francisco Bay Area since 1997 and Tahoe since I can't remember. I call my agency Sierra Blue because I love the Sierra Nevada and the...

Kick Your SEO Project Up Using Google’s Bible

Kick Your SEO Project Up Using Google’s Bible

When it comes to website search engine optimization, I’ve been going by the “the book,” for many years. And since Google pretty much reinvented online search, the “webmaster’s bible,” as I call it, is the source you should use if you’re a DIY kinda person.

The Train to Truckee, a Bicycle in Tahoe: A Sublime Adventure

The Train to Truckee, a Bicycle in Tahoe: A Sublime Adventure

Tahoe's natural beauty is too majestic to blow through in an automobile, yet small enough to "do," on a bicycle, especially if you're "doing," the North Shore. With more miles of paved and dirt bike trails than highways, it's got something to offer all levels of...

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