My Blog
How I became a Googler: Origins of Sierra Blue
I registered Sierra Blue in 2014 as a business in Sacramento, but its origins go back 27 years to 1995 as an IT consultancy based across the street from the State Capitol at the old Lombard Building. Using a fax machine and operating without a business name, I blasted...
Tahoe Heartbeat Festival, Basscamp, Dancing and Lake Time
Microsoft Offers LIFETIME OFFICE for $39!
TL;DR: Through July 14, you can get a Microsoft Office Home & Business for Mac 2021: Lifetime License(opens in a new tab) (or for PC(opens in a new tab)) for just $39.99 — that's an 89% discount from its usual price of $349. As a former MS Certified...
Authenticity In Marketing: Building Brands, Alliances, And Partnerships: Marketing Hacks Are Bogus.
Authenticity in marketing has been key to my success in business and working in Lake Tahoe has proven this beyond doubt. One simple and satisfying example is seeing sponsors from prior projects appear on new projects. Another is generating unsolicited referrals from Tahoe-based clients that end up building new alliances with established organizations.
Marketing with Video
This is a marketing video (demo) for consideration to be installed in a resort lobby in North Lake Tahoe. The client is interested in doing this for winter, but I suggested we get something up before August 2021 so have something to show advertisers.
How to Start an Online Shop for Free.
Social distancing became the new normal in 2020, the print-on-demand (POD) industry has experienced tremendous growth. Most analysts agree that the 44% year-over-year growth will continue well past 2021. In this video, I explain the essential tools I used to launch...
Vlog for January 2021, Video Conf., Google Grants, and Social Media Personalization
3 Quick Reads to Help Accelerate Your Business 2020 didn't change how business is done, it simply accelerated it. Here are the "3 Biggies," to watch for in 2021. Rapid expansion of the use of video conferencing. Running a nonprofit? Why aren't you getting your...
Zoom vs Google Meet
Zoom or Google Meet? I use both but there are some differences. Zoom does things Google Meet can't, and Google Meet does things Zoom can't. Zoom's popularity begins with it's ease-of-use. Google Meet is popular because it doesn't require a download on most popular...
Google Grants
Google Grants is easy and fast. I've helped dozens of nonprofits apply and manage the $120,000 annual in-kind donation as well as setup and learn how to use Google Workspace (formerly G-Suite). Both offerings come with every approved application. That process...
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