From Techopedia.com:

“Google Juice,” is a colloquial term for visibility and prominence from the Google search algorithm PageRank and associated traffic on a website. A site that has more “Google juice” shows up more prolifically on top page rankings.

Google juice should not be confused with Google Guice (pronounced the same), an open-source Google tool for Java.

It’s that simple, but executing and achieving a top rank on Google is not always that easy. Here are the key things that I’ve done to ensure a top ranking using best practices as published by Google’s Search Engine Optimization guide.

My TOP 10 SEO “To-Do’s”

1. Let Google know which pages to crawl, and which to ignore such as a privacy or form page.
2. Run a site check to see if your website is indexed by Google. The format is “site:yourdomain.com“
3. Create unique and meaningful page titles and NEVER use the same page title more than once.
4. Create good snippets that describe the content of each page you want indexed.
5. Use the “description” meta tag
6. Use the “Heading” tag to emphasize the key concept of each page.
7. Avoid excessive and lengthy use of the “Heading” tag
8. Check your markup using Google’s Rich Results
9. Keep your navigation logical and as “clean,” as possible.
10. Keep your URLs as descriptive, short, and simple as possible.