Since 1997, I’ve been knee-deep in tech, web dev, graphics, print, marketing, advertising, video, and photography, even a short stint as the managing editor for a local NBC affiliate channel in Sacramento where my duties were basically, webmaster and national contributing editor.

I completed a gig as a marketing specialist for Google and rebranded my old agency into Sierra Blue. Over the last 17 years, I have spent so much time working and playing around Lake Tahoe, that I began focusing more-and-more on developing clients around the lake. From Flume Trail Mountain Bike operation thru Crystal Bay and KB, to the old Sancho’s, to Granlibakken, and up to Squaw and over to Sugarbowl – I’ve been there, done that.

Wanderlust SUP class at Alpine Meadows, 2018 – photo by Sierra Blue. I also worked as a volunteer, diving for lost GoPros after class.
More SUP Yoga at Alpine Meadows, 2018.
Inaugural Truckee
Truckee River
Commons Beach Concert in the Park, 2018
Hans of Joy and Madness at Commons Beach, Tahoe City, 2018.
Ski day at Squaw, April 2019.