Google Ad Grants - My Anecdote.
You walk into a casino. The pit boss hands you a box with $10,000 in chips.
She says, "This is yours to spend in my casino. Whatever you don't spend comes back to the house. Whatever you win, you take home. Next month, I'll give you another box with $10,000 in chips, for a year."
A few notbable Google Ad Grant clients.
Google for
nonprofits
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$120,000 annual in-kind grant to spend on Google Ads.
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$10,000 to spend per month.
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Google Workspace for your org.
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30 GB of cloud storage.
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Tech support from Google.
Google Search comprises
more than 92% of all search worldwide.
Most nonprofits work with tight budgets. By employing the power of Google for Nonprofits, orgs can expand their volunteer list, increase fundraising efforts, and turn up the volulme for their advocacy, outreach, and educational efforts.
What would your nonprofit do with a $10,000 per month Google Ad Grant?
The Steps
1. Apply for Google for NonProfits
The application process is straightforward, but it is recommended to work with an experienced Google Partner prior to completing this step. Vetting takes about a week or 2, but if you make a mistake, you could be waiting months.
Before anything, check Google's eligibility requirements.
3. Create Ad Grants Campaigns
Once approved, create your first ad campaign. Don't wait, do this asap. Many nonprofits lose their grants because they wait too long. Google has created a step-by-step guide to help your organizaiton develop and luanch your first digital marketing campaign.
2. Activate Ad Grants
Use the same email you provided Google in the application and sign into Google for Nonprofits. Click ACTIVATE PRODUCTS, then GET STARTED, and fill out the form to ACTIVATE and submit your application for review. After completing step 1, you can login to your new account: https://www.google.com/nonprofits/
4. Contact Sierra Blue
As one of the first Google Partners in Sacramento (2014), I have helped numerous nonprofits acquire, manage, and maximize their Google Ad Grants. Many orgs believe they can "do this," without professional help. The truth is, unless there is an experienced Google Ads manager on your team, you will require a specialist such as Sierra Blue. Contact me.
A Google for Nonprofits story:
Thrive DC
Founded in 1979, Thrive DC is on a mission to prevent and end homelessness in Washington, D.C. In this video, learn more about Thrive DC impact and how they are using Google for Nonprofits to get the work done faster and spend more time serving the community.
Reviews from Facebok.
Client's words.
In their words.
Grow your org w a Google Grant.
How much is this going to cost?
Managing a Google Ads is more complex today than ever.
My straight forward fee makes it easy to accelerate your nonprofits mission and goals without worrying about "hidden fees," or exhorbitant costs. After starting, my fee is 15% of your total Google Ad Grant spend. If your spend is $2,000, my fee is $300. Simple.
$450 to start
Includes assistance from application submittal through developing ad campaigns.
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Application submittal
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Activating new Ad Grants
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Setup new Ad Grants campaigns
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Zoom with clients to review new campaigns and spending caps
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