The IRS recently updated their Tax Cuts & Jobs Act guide which outlines qualifying advertising and business related expenses. The full list is available in 56 page IRS Form 535 Business Expenses, for use in preparing 2019 returns.
I have outlined the expenses I found helpful to know about, especially as the owner of a small business. Please refer to IRS Form 535 for the full details. Additionally, the nonprofit, SCORE, is a good resource for digging deeper on this and other related issues for business owners.
- Business Use of Your Home
- Advertising
- Education
- Web/App Design and/or Development
- Print Marketing
- Digital Marketing
- Google Ads
- Facebook, Instagram, Twitter Ads
- Display Banner Ads
- Influencer Ads
- Email Marketing
- Newspaper, Magazine, TV, and Radio Ads
Blog
I write about topics that matter to my business, and my clients’, as well as related things that may be of interest, even if they are on the periphery.
Tahoe Heartbeat Festival, Basscamp, Dancing and Lake Time
Microsoft Offers LIFETIME OFFICE for $39!
TL;DR: Through July 14, you can get a Microsoft Office Home & Business for Mac 2021: Lifetime License(opens in a new tab) (or for PC(opens in a new tab)) for just $39.99 — that's an 89% discount from its usual price of $349. As a former MS Certified...
Authenticity In Marketing: Building Brands, Alliances, And Partnerships: Marketing Hacks Are Bogus.
Authenticity in marketing has been key to my success in business and working in Lake Tahoe has proven this beyond doubt. One simple and satisfying example is seeing sponsors from prior projects appear on new projects. Another is generating unsolicited referrals from Tahoe-based clients that end up building new alliances with established organizations.
Marketing with Video
This is a marketing video (demo) for consideration to be installed in a resort lobby in North Lake Tahoe. The client is interested in doing this for winter, but I suggested we get something up before August 2021 so have something to show advertisers.
How to Start an Online Shop for Free.
Social distancing became the new normal in 2020, the print-on-demand (POD) industry has experienced tremendous growth. Most analysts agree that the 44% year-over-year growth will continue well past 2021. In this video, I explain the essential tools I used to launch...
Vlog for January 2021, Video Conf., Google Grants, and Social Media Personalization
3 Quick Reads to Help Accelerate Your Business 2020 didn't change how business is done, it simply accelerated it. Here are the "3 Biggies," to watch for in 2021. Rapid expansion of the use of video conferencing. Running a nonprofit? Why aren't you getting your...
Zoom vs Google Meet
Zoom or Google Meet? I use both but there are some differences. Zoom does things Google Meet can't, and Google Meet does things Zoom can't. Zoom's popularity begins with it's ease-of-use. Google Meet is popular because it doesn't require a download on most popular...
Google Grants
Google Grants is easy and fast. I've helped dozens of nonprofits apply and manage the $120,000 annual in-kind donation as well as setup and learn how to use Google Workspace (formerly G-Suite). Both offerings come with every approved application. That process...
Social Media for Business: 2021
Personalized Media There are many social media platforms, and even more tools within each one for business. This article focuses on one powerful tool that can be used on any major social media channel. A study by University of Texas showed that personalization helps...
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